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A corporate identity is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees. IView's primary task is to built and maintain this identity to accord with and facilitate the attainment of business objectives.

Corporate identity helps organizations to answer questions like “who are we?” and “where are we going?” Corporate identity also allows consumers to denote their sense of belonging with the particular corporation, company or group.

In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts, etc.

Corporate identity is often composed of three parts

• Corporate design (logos, uniforms, corporate colours etc.)
• Corporate communication (advertising, public relations, information, etc.)
• Corporate behavior (internal values, norms, etc.)

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